Brand Image Concept
What is the Brand Image?
The Brand Image is the entire set of items that represent the values that define a firm and what it seeks to transmit to consumers. It is everything you do, what you have and what you offer to the audience and the sensation it causes among them when doing it.
This concept encompasses a huge range of aspects that go from the visual, such as from the company logo to its name or corporate color, to the language used in its communications. Everything is part of this image that is given to the user, and it is extremely important that it is properly coordinated to obtain the desired effect among consumers.
Actually, one of your priorities is to convey the right sensations, feelings and emotions to consumers. In these times, with marketing having evolved to the point of being something more focused on the feelings of the audience than on selling in its purest and harshest sense, it is vital that the brand image is the best viable one. The acceptance by the public depends on it.
It is something that designers, entrepreneurs, managers, general workers work on, everything that makes up a company, since everything transmits this image in the eyes of anyone. A bad brand image, in fact, can be detrimental to the company in question, hence the interest because it is always the best viable one.
What is the Brand Image for?
The main purpose of the Brand Image is to transmit to the public everything that represents the main values of the firm in question. However, it serves for something more than that, it is something that directly affects consumer confidence, their satisfaction and even the opinions that they may publicly express.
The first thing this image does is position the brand in the sector that corresponds to it and, at the same time, show more or less confidence among consumers. Values define the philosophy of a company, and this in turn is translated into certain services that the public can value worse or better depending on what they receive. It is one of the top priorities of any business.
Brand Image Examples
There are many examples of Brand Image that are absolutely valid, since there are many aspects in which it influences. However, to give illustrative cases, we are going to take several situations that have turned out to be quite successful. Take a look at the following article: Five Successful Corporate Image Examples.
More information about Brand Image
If you are looking for more information about the Brand Image, you can continue reading the publications that we link below. In them you will find more details and interesting aspects that, we hope, can be of great advantage if you need to delve into this concept.
