Keyword cannibalization

What is keyword cannibalization?

The Cannibalization of keywords it is a phenomenon that takes place when several pages of the same web position by the same keyword. It is a frequent mistake that worsens SEO positioning due to the conflict with which search engines are when building SERPs and running into these situations.

A failure many beginners fall into when it comes to build a web page, which do not take into account the need to play with keywords using synonyms, constructing phrases or writing those combinations that can be used to appear in the largest possible number of searches. This digital cannibalism can significantly impact the performance of a website, to the point of making it disappear from the first page of Google results and the like.

Although serious, it is also reversible. If a good positioning strategy is carried out, previously studying all the possible variants on which to place oneself from certain keywords, you can avoid this situation from taking place and losing vital traffic for the growth of any business in the field. digital.

Given its frequency, much more present than anyone can imagine, we are going to focus especially on this term to make it clear what happens with it and, incidentally, cite examples with which to get you to understand it perfectly in order to avoid it.

What is keyword cannibalization for?

Keyword cannibalization is useless, in fact, it is totally harmful. Your presence in an online portal has a negative impact on your SEO, bringing consequences that may require a lot of time and work to be corrected and climb again in positions.

You have to do what you can to avoid it and, if it appears, try to reduce its impact to a minimum so as not to lose presence in web search engines. Its sole purpose is to make you lose visibility to certain keywords, which are exactly cannibalized by abusing them in different parts of the same online portal.

In many web pages of the network of networks can be observed cases of cannibalization of keywords. To better illustrate this phenomenon, we can use NeoAttack as reference. If our agency tried to position each and every one of its sections by the keyword "Online Marketing Agency", for example, we would be facing a case of cannibalization that would make it lose influence and presence by confusing search engines.

 More information on Keyword Cannibalization

Since it is a fairly important topic in terms of SEO, it is more than likely that you want to know more about it and, fundamentally, how to make a good strategy avoiding it. Below, you have several links with more information about keyword cannibalization that may be quite interesting for you.