F-Commerce concept
What is F-Commerce?
The F-Commerce is a e-commerce variant which has a rather peculiar characteristic. It consists of a type of electronic commerce that revolves around the social network Facebook. For many, it is considered the largest representative of what is known as social commerce, since it works with the network par excellence in its field.
An opportunity that has existed since 2011, when Facebook decided to implement the opportunity to make purchases from its social network. For this, it began by encouraging the use of apps with which to place electronic businesses on its network pages, and from there it did nothing more than boost its existence by offering more tools and facilities for sellers to grow and get closer to a growing audience proportionally to the rate of users who move on this area of the internet.
For merchants who do not have much budget to move in the digital environment, taking advantage of this proposal is something that can be quite useful to enter a growth dynamic. It is very important, yes, to know that the social factor of commerce and facilities should be promoted to the maximum when buying, as well as looking for exclusivity to differentiate itself from the competition and know how to hook a specific niche of the entire user community that is part of this social network.
A hybrid between e-commerce and social commerce, an aspect of the former that is gaining more and more followers given the growth of social networks.
What is F-Commerce for?
The F-Commerce serves to commercialize in another type of platform. It is a good tool for those businesses that know how to move on social networks, specifically on Facebook, and it is very easy for buyers. Everyone currently enters their profile in networks to connect with others, and this type of e-commerce manages to be part of that daily routine, increasing the possibilities of sale and the facilities for buyers.
Examples of F-Commerce
With a visit to Facebook and a bit of exploration, you can find numerous examples of F-Commerce that address strategies of all kinds to hook the user and convert him into a customer. In the following article, you can see 3 successful examples in this aspect of the popular social commerce, click here.
Most electronic businesses, mainly those of small caliber, begin by taking part of their first steps in this field to generate a good volume of customers taking advantage of the facilities of social networks; even if later they can make the leap to something bigger and wider.
More information about F-Commerce
If you need to learn more about F-Commerce because you plan to start with it or because it basically interests you, here are several publications with additional information.
