Tipping point concept
What is the Tipping point?
Tipping point is a definition that is increasingly used in the digital environment due to its importance. It is the key moment in which a fashion, an idea, a product or an event of any kind goes from being something of a niche or marginal to becoming something totally massive.
In the times of retweets, shared links and virals, this concept takes on special weight because of how present it is. Any trend that you have been able to see on a platform like YouTube, such as the so-called “challenges”, are something that has passed through this critical point. We see it within the digital environment, but on occasions it has also been able to materialize outside of it, such as in the field of textile fashion.
Difficult to predict, even if not impossible, exceeding this point is something that companies try to achieve with their marketing strategies, since that means that they have managed to reach a large number of audiences and have moved away from the marginal sector to go to the big.
Virals are something that especially helps to reach the tipping point and reach the masses. This type of content originates as a small trend, among a small group of people, but ends up becoming something capable of spreading throughout the entire world thanks, especially, to the power of social networks.
What is the Tipping point for?
The Tipping point serves to understand when the change happened that made something stop being for a small group of people and become something massive, capable of reaching anyone. As we said, it is something difficult to predict, but with the right tools it is feasible, especially when a marketing plan is formed that has it as an objective.
If predicted, an entire campaign can be crafted to join the trend before it becomes massive, which then guarantees a greater presence when it reaches that much-desired virality. When something becomes global, it is easier for those who join to be diluted among so much initiative; despite everything, being there from the beginning the impact is much greater.
Examples of Tipping point
Giving examples of Tipping point is complicated, but we can give cases that show what is the virality that occurs when that key point in the growth of an initiative is exceeded. Pay attention to the article that we leave you below, because it contains several cases that are quite illustrative: 7 examples of successful viral marketing campaigns.
More information about the Tipping point
In the event that you need more information about the Tipping point, we can offer it to you. Read all the articles that we are going to link below to expand everything we have explained here, learn more about it and also get some notions about other closely related aspects. We hope they serve you.
