Search Network Concept
What is the Search Network?
The search network is a definition that is encompassed within Google and its services and portals. Its about set of search-related websites where ads hired by any company can appear. It is something that is part of the Google network, but is usually more linked to the entire platform contained in it where the user has the option to search.
When someone publishes an ad format here, it has the option of appearing alongside the results that appear in front of users when searching, as well as on other sites of the caliber of Google maps Or until Youtube.
A priori, it is a concept that can lead to confusion and sound similar to what is known as Display Network. Despite everything, there is a vital difference between the two. The Display Network is supply-driven, so ads must be targeted for business purposes; meanwhile, the search network is more demand-oriented, thus that the ads it shows are linked to what the consumer is looking for.
One of the most characteristic features of this network that we are dealing with, at the same time, is that advertisers pay according to the criteria CPC (Cost Per Click). That is, the final price of the campaign depends on the number of clicks that your ads have taken over the time they have been active.
What is the Search Network for?
The search network is used to achieve a higher conversion rate when publishing ads. The reason behind this is that, since the formats are made public on platforms where the user is looking for something, what appears is linked to their query or need. Therefore, the ad only appears to those people who are simply interested in the product you offer or the service.
Its effectiveness is very high, and that is exactly what makes it pay based on clicks, since at the same time it guarantees a greater use of the investment in commercial promotion.
Search Network Examples
It is not feasible to give examples of the Google search network, but it is possible to do it to illustrate which are the portals that are part of it. Places like Google's own search engine, Google Maps, Google Play Store, Google Shopping and all the search partners of this company make up this network.
Due to this, when preparing an advertisement for this sector of the internet, there is a great variety of places to appear among which.
More information about the Search Network
In the event that you want to learn more about the search network, either because you intend to develop an advertising campaign and you are interested in taking advantage of it, or for purely educational purposes, you can take a look at the following articles.
