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Google Trends

Google Trends is a Google service that represents the number of keywords entered in a timeline and defines it in relation to the total search volume. The service is designed to reflect the interests of users and create forecasts. Google Insights for Search has been integrated into this service since 2012.


Google Trends provides the most popular searches for different countries and in different cities. Results can be categorized by country, city, and time period. For example, searches for the term "SEO" can be viewed within a specific month for Madrid. At the same time, you can choose categories that fit specific keywords. You can also determine limitations for image search, news search, Google Shopping and YouTube videos.

Google distinguishes between trends and fashion searches. If a keyword is entered and assigned to a category, the current trend may be different from the most common keyword entered. The time factor plays an important role. Trends are derived and predicted based on data that Google obtains from executed search queries. These predictions should not be confused with the absolute numbers from the actual search queries, as they are established in relation to time.

The tool becomes more interesting when multiple search terms are displayed. You can establish correlations to tie search volume and time periods to frequent search terms. The abbreviation "SEO" is more commonly searched for than search engine optimization and this is unlikely to change, because users prefer to enter short, simple terms in the search field. And the interest in the keyword "SEO" will continue to be great in the future, if the forecast of Google Trends is correct.

Relevance for SEO

Alongside the most popular search queries or quick searches that highlight current trends, the predictions can be very practical. The question of whether the number of future searches for a specific definition will increase or decrease is relevant in the field of SEO. With Google Trends, keywords that no longer produce the necessary traffic in certain circumstances can be identified.

On the other hand, you can identify keywords that can be searched many times in the future. Therefore, you can adapt the keyword of your website, blog or online store to the most popular search queries to generate more traffic. Regardless, you should only participate in this if the trends are tailored thematically to your content. The latter can be verified, for example, by entering relevant search terms in Google Trends and limiting them to certain categories. At the end of the year the annual statistics of the most searched keywords, called Google Zeitgeist, are released.