Lovemark concept
What is a Lovemark?
Lovemark, which can be translated as love for the brand, is a concept that has become part of modern marketing to become one of the main axes of new strategies. It consists of the idea of uniting love with the brand, of getting the user to choose it above all else. It is the term with which brands are coined that manage to connect with their public in a totally special way, creating a bond that many resemble that of love, but taking it to the commercial sphere.
This set of new strategies is based on the idea that the brand has not only to convince the consumer with its products and services, but also to establish a strong relationship with him. The main objective of any firm is to make the client fall in love, show him that he is the best feasible option and connect even on an emotional level to obtain a fidelity absolute. It is, therefore, something inherent to attraction marketing or inbound marketing.
It does not consist of placing oneself in the mind of the audience as the best company for a service, but of always being there, of determining an emotional or even sentimental bond. Arouse passions in the audience to build a totally loyal customer base, who value the company's values above all else and identify themselves to the point of being dazzled by it. It is only when a firm achieves this that it can be baptized as a lovemark.
What are lovemarks for?
A Lovemark serves to obtain a much more special bond than the mere commercial that is usually given between firms and users. It is the way to obtain a connection that guarantees that, no matter what happens, the consumer will always resort to the brand with which they have "fallen in love" and that, therefore, it will become a totally safe sale or contract, including a feasible brand ambassador.
This concept serves to reflect the new marketing mindset, based on emotions and values rather than productivity and performance. It is the best mechanism to obtain high profitability in any modern business.
Examples of Lovemark
As examples of Lovemark we can take many more names than it seems. Names like Apple or Coca-Cola have known how to move their chips well to empathize and dazzle the public to the point of determining a link between values and emotions instead of figures.
To give more examples, we suggest you read this article which brings together the 10 most prominent names from the different sectors that, to date, has managed to perfectly illustrate the concept of lovemarks:
Lovemarks: 10 brands that excite and raise passions.
More information about Lovemarks
Do you want to know more about the concept of Lovemark? Are you curious to learn more about how a conversion from traditional brand to this works? If so, you can read the following:
