Brandwatch concept
What is Brandwatch?
Brandwatch is a platform that allows you to know what is said on the Internet and on social networks about a brand or an advertising campaign, through artificial intelligence and social listening.
With Brandwatch the collection and analysis of information is facilitated, to discover key aspects that allow making the right decisions. At the same time, serves to identify the feelings caused by the campaigns, listen in real time to the voice of the users and make corrections if necessary.
It means that this Social Intelligence platform offers the opportunity to segment and, at the same time, classify data and create rules to identify positive comments of the negatives.
What is Brandwatch for?
Among the various functionalities that Brandwatch offers, we can mention the following as relevant:
- Allows you to search both on the web of interest, as well as on the Internet and on social networks, all conversations that mention the brand or campaign of interest. As well as reviews, positive or negative comments and blog posts, where any mention is made.
- It also serves for segment the data, according to the most relevant categories.
- It allows review and study brand conversations, to find new insights, ideas, needs, innovations or opportunities that arise from consumer thinking
- At the same time, serves to activate an alert system That allows you to react in time in the event of a celebrity crisis, for example.
- Measure the effectiveness of a campaign with a certain character or influencer, from the number of followers, as the segment in which it specializes, the level of interaction caused and the feelings it has aroused, among others.
Brandwatch examples
Brandwatch works online and in real time, collecting data from everywhere that can be filtered to identify the most relevant or critical data.
This is to better understand how the audience is behaving and take effective actions, such as:
- Brand management: From what customers think and what they express in their conversations, their perceptions, feelings and visibility of the brand.
- Consumer experience: Turn the consumer experience into the best competitive advantage, giving them more than they bargained for.
- Content strategy: Capture attention through original, fresh and personalized content.
- Marketing with influencers: To identify real influencers, with a great capacity for inspiration who become prosumer or brand ambassadors.
- Competitor analysis: To discover insights about solutions that consumers expect and offer them first.
- Crisis management: Define strategies for timely attention, in the event that crises arise that may affect the brand, but better still, prevent possible crises through effective monitoring.
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