HubSpot concept
What is HubSpot?
HubSpot is one of the most practical and useful tools used in the field of marketing. It consists of a software used as part of a non-intrusive business promotion and marketing methodology, inbound marketing, to obtain a greater uptake of users by attracting them, turning them into leads and, in conclusion, making them become consumers.
A program born from the company of the same name, founded in 2006 by Dharmesh Shah and Brian Halligan. Its potential is so high and its results are so good, that today it is one of the preferred platforms when carrying out the funnel management Marketing, or what is the same, of that conversion funnel with which the steps to be taken by the user are defined to achieve the objective we desire with our website.
It is something that is created under the thought that the most traditional marketing no longer works, that everything that was done in it lacked connection and its different disciplines did not achieve a synergy with which to improve the performance of any business, company or brand . It represents a mentality that defends that the best way to obtain clients is through quality content and support and good guidance through all the necessary steps to become a client.
A tool increasingly used as part of an increasingly defended discipline. Today, most businesses are launching into testing HubSpot, and many are seeing an improvement on a business level.
What is HubSpot for?
HubSpot is a tool subdivided into 8 that are oriented to different fields such as mail, SEO, content management and many other important aspects for an online portal and a company. It brings together fields as separate as analytics, social media and the blog, and even the generation of landings, under the same place for better administration and, especially, a connection between all of them.
Thus, exactly, it achieves what is its main objective, which is none other than obtaining leads from the multitude of users and making them, at the same time, become customers.
HubSpot Examples
Since it consists of a tool aimed at improving the acquisition and creation of clients, based on implementing inbound marketing practices, a good example of HubSpot cannot be given beyond showing the program itself.
An example of use can be in a marketing agency like ours, NeoAttack, where it can be useful when running an entire campaign for a client and their website. And, as we have already pointed out, it serves to carry all those different fields that marketing encompasses, unifying them to achieve better results.
Learn more about HubSpot
In case you want to learn more about HubSpot, we offer several articles with more information.
