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The Url (Uniform Resource Locator), is a defined address that points to the position of a file on a server and retrieves it. The Url they are entered into a web browser to access documents on the web or embedded as hyperlinks within a document. A Permalink can be used to make a URL permanently available.

Components of a URL

  • protocol prefix
  • Port number (if the port number is not specified, port 80 is used by default)
  • domain name or IP address
  • subdirectory names
  • filename

This results in the following URL structure:

http: //
directory1 /

Relevance for SEO

The Url are important factors for OnPage optimization. They reflect the page architecture of a web page. Once the structure of the Url, should not be modified. It is advisable to think about the URL structure in the web portal beforehand. Once the search engines index the URLs, they must remain consistent and must not be modified. If a URL is altered, the search engine interprets the modified URL as a new address. This is how Duplicate Content is produced. However, for search engines to be able to read the URL, it must be readable to them. In this way, special characters must be "converted" to ASCII characters.

Talking URLs

Search engines attach particular importance to speaking URLs (or "clean URLs"). The terms "Talking" are used in a URL instead of cryptic parameters. The "talking" file names are easy for web page users to understand. The search terms are also used for usability reasons in the URLs.

Keywords in URLS

Google recommends that webmasters use important and relevant search terms in a Url. By including matching keywords, a search engine bot can more easily identify the content on this page. If Google implements case-sensitive search in the future, case-sensitivity might be more important.

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