The contents it can be very difficult to define precisely. It is a definition that refers to the statements contained in a document or publication of any kind and can include information and communication technologies. This covers all types of media like images and text. Apart from this, in the field of search engine optimization, the terms duplicate content, unique content, and in-depth posts are used in conjunction with the word content. Evergreen content is SEO content that is continually relevant and is used to increase the perceived quality of the page.
Comparison of information and content
Usually, the content is equated with the concept of information, since in both cases the knowledge transmission. Information is the source of knowledge, while understanding content requires personal interpretation. The content is usually accessible to any Internet user looking for information. Content, such as a blog or wiki post, can also be share through social media or social news services like Reddit, which reach a variety of users very quickly. If content is collected, processed and published on a specific topic that does not come from the company itself, it is called content curation.
Importance of content for SEO
The content is intended to address the needs of the user and persuade him to stay on a web page with interesting material. The popularity of a website and the quality of the content is an important factor for the purposes of positioning. To drive the content of a web portal, it is essential that webmasters develop universal content as long as it is feasible. Typically this is rich media data, such as images, videos, or interactive buttons.
Google has developed guidelines for relevant content (Webmaster Guidelines). The content of the web portal must be relevant from Google's perspective, especially for users, and the headings must be consistent with the text. The Google search engine places special emphasis on unique content and does not show duplicate content in the index. The Gibberish score is used by the search engine to distinguish unique webspam content, copied content, and thin content. This was patented in 2009 by Google.
To better understand users, search trends can be analyzed with the help of Google Insights. Ideally, this should be used for the content of the web page.
