Whitepaper concept
What is a Whitepaper?
A Whitepaper is a very interesting concept in content marketing. It consists of all those documents that companies prepare as guides with which to help users solve certain problems or even facilitate their understanding of different concepts. It is additional material with which any brand can assist its audience or even an entirely new one in terms of its sector.
It is a concept that is usually confused with eBooks, but that differs from them by the specialization that usually characterizes their content, as well as the desire to offer much more extensive information on the subject at hand. It does not make a general approach as e-books usually do in this matter, but it goes directly to give a concrete solution to a certain obstacle.
Brief, with easy to understand language and always with the need or doubt of the consultant as the central axis, whitepapers have become one of the most hard-working resources for large, medium and small brands that seek to strengthen their presence in Internet.
From help sections to downloadable documents with definitions, explanations or installation guides. It is something that manifests itself in many different ways, but always seeks to answer a question or expand on a topic in a totally specialized way. The Whitepaper is already one of the basic pillars of any content marketing proposal.
What is a whitepaper for?
A Whitepaper can do many things from a consumer perspective. It can help you understand a program, solve a bug, learn more about a subject you have little knowledge of, or even to have a different perspective on a concept.
For businesses, these documents help direct the audience to their services. In the first place, they reinforce their presence on the internet by answering questions related to their sector (positioning plays a key factor here); at the same time, they show interest on your part in wanting to help your audience and consumers. It brings many benefits that do not deserve to be despised.
Whitepaper examples
To give Whitepaper examples, we can make a hypothetical case with our digital marketing agency, NeoAttack. Imagine that we prepare a document with which we solve various questions related to Google Adwords. Something not too immense, but quite instructive and interesting for our target.
If in that document we add at the same time some contact information of our business or even make any mention of our services of commercial promotion in Adwords, we are fully illustrating the concept of whitepaper.
More information about the Whitepaper
Do you want to get more information about the Whitepaper? In that case, pay attention to the content that we are going to link below. They will probably be very interesting for you to expand with their details, as well as to put into practice a proposal based on this concept.
