Web Mining Concept
What is Web Mining?
Web mining is a fundamental procedure for any company that wants to have a quality website. It involves the use of all the essential techniques to extract, process and review the information on a website in order to then assess what changes exist to carry out to boost its usability and guarantee the best feasible user experience.
It is a concept that combines the analysis of the most common web metrics with the tracking of user behavior. All these data, at the same time, are usually stored in the more than necessary cookies, responsible for collecting information related to the interaction of visitors.
It is something that can have different purposes depending on the worker data, which in turn causes different types of Web Mining to exist. Next, we explain the 3 main ones:
- Usability: study the steps of users and their activity on the web to detect possible patterns of behavior or even possible trends browsing it.
- Content: thoroughly review the texts, images, video and all the content that is shown to users to assess its quality and if the theme is appropriate for visitors.
- Relationship structure: it is responsible for assessing the links that exist on a site, determining how it connects with the rest of the web and external webs.
Presented the concept of Web mining and its variants, we are going to proceed knowing its possible functions and utilities.
What is Web Mining for?
The main priority of Web mining, its main use, is nothing more than helping brands to know how they have to improve the website they have in order to reach a larger audience and, therefore, generate more presence. It allows to know the quality of the incoming links and the connection through the outgoing ones, assess the level of the content and its impact on the audience, as well as the detection of possible failures that worsen the user experience.
It is something that was born with the purpose of making each website better and offering the best feasible usability to visitors; therefore, it also makes the presence of a brand and its image improve in case of starting up and following the correct conclusions.
Examples of Web Mining
If in NeoAttack we wanted to improve the quality of the contents of our blog, for example, we would have to launch web mining to detect which are the most visited, see which ones are more accessible and what type of topics are the ones that cause the most attention. Knowing these factors, we could act accordingly to obtain a greater influx of visits. This situation is valid as an example of web mining.
More information about Web Mining
If you need to get more information about Web mining, we suggest you read the contents that we are going to link below.
