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Google Inc.

Google Inc. is an American company, based in Mountain View, California, that specializes in Internet services, especially as a search engine. Seeking Google It is known worldwide and has the largest market share in the field of Internet search. Its data centers are distributed throughout the world, and today Google has more than 70 offices in more than 40 countries.

History

Larry Page and Sergey Brin, two young students at Stanford University, originally came up with the idea of determining an Internet search service. They jointly founded Backrub in 1995, the predecessor of the search engine of Google. The revolutionary idea was an ingenious algorithm that automatically evaluated websites based on the popularity of their links. They patented PageRank in 1998. That same year, it was formally established Google Inc. Its success is mainly due to PageRank, which constitutes the theoretical basis of the company and has not stopped developing.

Current evolution

Through the years, Google It has established itself in the search market and is now one of the largest publicly traded companies in the world. With the introduction of Google AdWords, the most important revenue channel in Google Inc., the company also became known as the pioneer in the field of commercial promotion on the Internet. Most of your income is generated by business promotion on search results pages. Google AdWords and the Google AdSense companion platform make up a large part of the total profit.

Through numerous acquisitions in the Internet market and other technology sectors, Google It has developed extensive know-how in the online segment and is establishing itself in technological areas, which at first glance have nothing to do with a real search engine, but which can be considered a profitable investment in the long term. The group wants to make internet connections with balloons and recently bought a UAV manufacturer. Google even does business on Internet TV with Chromecast.

New innovations are constantly being developed in the company's own research department, Google X.

In August 2015, Google Inc. became Alphabet Inc. now Google It is part of a large corporate conglomerate that Sergey Brin and Larry Page founded following the example of Warren Buffett. Other companies of the former Google Group operate under the name of Alphabet Inc. such as the manufacturer of thermostats Nest or Google Fiber, and the research laboratory Google X. The main business of the new company continues to be Google Inc. according to statements by its founders, which includes the web search service, as well as the Google AdWords and Google AdSense business promotion programs. Sergey Brin and Larry Page have assumed corporate leadership of Alphabet Inc. while Sundar Pichai serves as CEO of Google Inc. Previously, he had been in charge of developing the products of Google.

Importance for SEO

The importance of the group in the field of search engine optimization cannot be overstated. In Spain, Google It is by far the largest leader in the Internet search market. Therefore, website optimization focuses on the Mountain View, California search engine. That has caused criticism in Google up to a point, because the search engine can simply establish where search engine optimization is headed. Sets what is allowed or not allowed. Determine what is Black Hat SEO or White SEO. If webmasters want to achieve SEO successfully, they can't avoid Google.

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