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Virtual reality

The Virtual reality it is an artificial world created by means of computer programs. A user is a cell phone in this world. The respective section of the artificially created digital world adapts to the movements and points of view of the user. By entering virtual reality, all body movements can be used for navigation and perception. "" Virtual reality glasses "are commonly used as an interface in virtual reality. Virtual reality has become increasingly important for virtual commerce.


The history of virtual reality dates back to ancient times. At that time, virtual reality was not created with computers, but the idea of an artificial world was created in literature. The current term "virtual reality" was mentioned in a 19th century novel.

The technical implementation of virtual reality followed rudimentary in 1932. At that time, an American physicist named Edwin Herbert Land experimented with polarization filters. These filters created a 3D effect in image playback. The first modern PC was created about a decade later. Therefore, the technical bases of the current artificial reality were created.

Ultimately, virtual reality is currently based on the computing operations of computers and special imaging technology. Meanwhile, film technology has continued to develop.

The pioneer in the development of virtual reality was NASA. The US space agency created an intensive computer system in the 1980s that simulated and visualized the landing on Mars. The term "virtual reality" was also first recorded in a dictionary in the 1980s.

Another decisive step was the development of the first data glasses in 2008. Data gloves had already been entered before that date. In 2012, Oculus introduced a first version of data glasses to the market. At this time, several manufacturers offer glasses that allow users to enter virtual reality.

A very wide audience was reached with the Google Cardboard. This is a version of Google's VR glasses. This is a cardboard box that folds into a pair of glasses. A mobile is inserted into it. The user has the option to view videos or web pages in 3D and change the details of the image by means of head movements. According to various statements, Google is already working on data glasses that do not require a mobile.

Technical requirements

A VR engine is needed to generate virtual reality. It converts the data in a database into a special image format that the user can visually capture with a suitable device. At the same time, the interface must allow the user to use virtual reality with the movements of the body.

Depending on the complexity of the program, virtual reality can be controlled with head movements only or, if data gloves and VR cameras are available, with the whole body.

For movements to transfer to virtual reality, a data connection must exist between the input device and the VR engine. Right now the use of virtual reality requires a fast internet connection.

Virtual reality application

Virtual reality can now be used in various ways.

  • Gaming: There are already many PC games based on virtual reality.
  • Youtube: This video platform has been experimenting with VR video formats since 2016. These videos are also called 360-degree videos. There is also a separate channel, in which the network collects these videos for users. You need a mobile with virtual reality glasses to watch these videos.
  • Media: News and TV have launched their own shows in 2016, which can be viewed with virtual reality glasses.
  • Virtual commerce: In e-commerce, online merchants have started applying VR ideas.
  • Science: With the help of virtual reality, many scenarios can be simulated as if they were real.

Benefits for online marketing

As of 2016, the use of virtual reality remains very weak in online marketing. Despite everything, the development of new online store concepts is not unreasonable. Also, online business promotion can use the vast possibilities of virtual reality. A new way of telling stories or a special kind of content marketing is conceivable.

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