Baidu concept
What is Baidu?
Baidu is like the Google of China. It consists of an Asian search engine that has positioned itself as the most used in Chinese territory and that, at this time, has reached a market share of around 77% in that country.
As with the American giant, this initiative from China has extra functions that go beyond searching for websites by entering key terms (keywords). Baidu users can consult maps, use a special browser, access a social network, enter a question and answer chapter, a library, a cloud storage platform or even an encyclopedia.
It has a design quite similar to that of Google and, in China, it is the most used platform to search, especially due to the blocking carried out on all the tools of the American company in the country. Its radius of action at this time is concentrated in that region, even though it has expanded to other countries and it plans to continue doing so to offer its functions in other territories, especially those that are under development.
Known as the "Chinese Google", it has positioned itself as the great rival on Asian soil. By functions and by possibilities, it has swept away the rest of possible competitors in said territory; actually, it is considered one of the best anywhere.
What is Baidu for
Baidu serves the same purpose as any other existing search engine. Its main objective is to enable users to enter web pages where they can consult content related to the search they have carried out; but, at the same time, it helps to complement your interaction with more added functions.
For companies that operate in the country, or for those with the intention of expanding internationally through China, it is the main place to attack with positioning strategies. Its rules, in this regard, continue to respond to those of SEO, even with important modifications linked to the type of content and other regulations dictated by its algorithms and restrictions:
Baidu Examples
It is not necessary to give examples from Baidu as doing so would be the same as giving examples from Google. The best way to see what it is, how it works and what it offers is by entering its website and starting to interact with it, even when the limitations of the language are more than evident.
You can click on the link that we leave below to have the best feasible example, that of the search engine itself: Visit the Baidu search engine.
More information about Baidu
Do you want more information about Baidu? If you are curious and want to expand more on what we have explained here, you can continue reading the content that we provide below. With them you will expand and you will be able to better understand the situation that surrounds this search engine and its tools, as well as the possibilities it poses for the future. We hope they're useful to you.
● Baidu entrusts its future to Artificial Intelligence
● What is search engine ranking?
