Shadowing concept
What is Shadowing?
Shadowing is a strategy that tries to become, figuratively, in the shadow of a user for a specific period of time to follow their activity and understand both what they do and what leads them to do it. It is a technique used to collect information about the audience to better understand it.
There are several questions that are sought to be answered with this type of proposal: what does the consumer do, how does he make decisions, what is the routine he follows and, decidedly, what does he need. Based on this, companies can develop strategies, define products or services to better match their target audience.
This support that is carried out by the company must interfere as little as possible in the user experience and, at the same time, must be documented as much as possible. Photographs, notes, videos or even drawings are valid to collect all the useful information for later analysis and use. If none of this is done, the technique would be totally unsuccessful.
The purpose of Shadowing is nothing more than making companies have totally useful information about their users to better understand them and better define the strategies and initiatives they wish to carry out.
What is Shadowing for?
The Shadowing is used to get a lot of information about the user, from their tastes to their routines and their needs. All these details allow companies to develop strategies that are much more effective, as well as the development of products that better fit what their audience needs.
Actually, another feasible utility of this technique is that it also allows entering new market niches and population segments through observation. Therefore, companies have the possibility of improving their income by means of a widening of the audience, at the same time achieving the initiative of formulas that are simply effective.
Examples of Shadowing
To give Examples of Shadowing, let's imagine that in our digital marketing agency, NeoAttack, we yearn to change our SEO positioning service by offering something more adjusted to our consumers. For this, we begin to monitor a certain group to see their behavior pattern. We observe how they enter the web, what information they consult, what blog articles they enter and even what routine they follow when browsing the Internet, among other things.
With all this information, we could reformulate our service to obtain the attention of this type of people, thus achieving greater efficiency and, therefore, more benefits.
More information about Shadowing
After all this, it is likely that you need or want to have more information about Shadowing. If so, we suggest that you don't go yet and keep reading. The articles that we leave you below expand with more interesting aspects both on this aspect and on other related ones.
