Dance Marketing Concept
What is Dance Marketing?
Dance Marketing is one of the newer and more impactful advertising techniques of the last few years. It is about surprising the audience, usually in a large and spacious place, with a surprise show in which dance and music become the key. It is, at the same time, a participatory proposal in which even those surprised can join to follow the dance steps if they wish.
Actually, one of the goals of these movements is for the audience to join in to enjoy that surprise dance session. Thanks to this, brands cause an experience and, fundamentally, they achieve a virality more than important to be visible. Especially at this time, where the Internet and mobile phones manage to capture any situation instantly and make it fly through networks.
It is something that could be part of what is known as Street Marketing, even though it is much more specialized, since it focuses solely and exclusively on dance and music. Its potential is extremely high and, in recent years, there have been many companies that have opted for it, whether to spread a message, campaign for a service or product or basically to make people enjoy a pleasant and fun evening. something that sometimes generates much more impact than any advertising spot.
Many turn to Dance Marketing for that ability to involve the consumer and make him participate in something fun. It works to leave a mark and make a brand overwhelmingly boost its presence, especially when it takes place in places with a large influx of people.
What is Dance Marketing for
Dance Marketing serves to attract people, surprise them and add them to an active and dynamic advertising campaign. It is another means with which to gain visibility, but with the added value of inviting anyone to be part of it and giving them an experience that breaks with the daily monotony. In Spain he has been active for a short time; however, in other countries it is a proposal that has been in operation for years, with the most spectacular results.
Dance Marketing Examples
If you want to see examples of Dance Marketing, we can leave you with this great choreography performed by IKEA in Madrid with the song Mamma Mia: Dance Marketing by IKEA in Madrid. In it you can see all the factors that define this type of campaign and the potential they have to attract and hook the public.
Since we have also mentioned how something that is part of Street Marketing is like, here we leave you an article with numerous examples of this more general range: a more general trend: TOP 15 Street Marketing Examples.
More information about Dance Marketing
Have you been interested in this type of proposal? If so, we can give you more information about Dance Marketing through the following links.
