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Blogosphere is used to refer to the collectivity of a web blog, blog in short. It is a virtual room where millions of users maintain their blogs, networks and form communities.

The abstract term, blogosphere, was first used ironically by Brad L. Graham in 1999. Before long, the term spread among the blogging community on the web. It was used to refer to people who published a blog independently. The use of the term is also usually associated with a liberal position on the use of the Internet. This is because bloggers also publish their own content on their private blogs and use hyperlinks to link to other blogs. They are absolutely unlimited in their choice of content and highly value this dynamic of Internet freedom, which is based on freedom of expression.

Links and recommendations from other bloggers and blogs result in numerous references that can cause certain parts of the blogosphere to be seen as networks. Bloggers make public comments, establish links and cause trackbacks and pingbacks through certain recommendations that in turn place a reference in the form of a link. This forms a network of blogs and references that, if graphically illustrated, can be perceived as a sphere.

Blogs that have many links are called A-lists: Trend markers in the blogosphere characterized by a particularly strong network[1]. Numerous services are offered for exclusive searches on blogs. Some examples are Google Blog Search, Technorati, Bloglines, and Rivva. Also noteworthy are the RSS and Atom feeds. These continuously inform subscribers about new blog content.

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Importance for SEO

In particular, the fact that certain blogs and communities can be considered as link networks and websites, and further seen by a search engine as such, is relevant for search engine optimization. With regard to online marketing, one hereby tries to win over bloggers and blogs for natural link building.

If you want to build organic links using blogs and bloggers, it is recommended to identify so-called multipliers. This is where the aforementioned list A comes into play. The stronger a network is, the more attention bloggers, users and even the media will generate. At the same time, a link of multipliers, that is, the trendsetters in the blogosphere, should be considered as a high-quality backlink. However, it is essential to ensure that the blogs chosen by a company are thematically relevant and are not mere link farms. This type of content marketing does not basically involve the placement of links and product recommendations. It also involves the branding of a company and creative concepts that not only aim to increase sales, but can also conquer the real interests of the online community through an unconventional approach.

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