A AdServer Ad server is a computer server that manages services and technologies for the placement of advertisements on websites. This is generally done through ad server software that provides specific services for ad placement and monitoring of ad campaigns.
General information
An ad server is generally a web server that stores the advertising material for an online marketing campaign and displays it on its own or on another website. Before the display of advertising materials such as banners or text ads can begin, the corresponding campaigns and ads must be stored on the ad server.
Reports
At the same time, ad servers perform other functions, such as documenting the number of impressions and clicks for an ad campaign. Based on this data, a comprehensive report can be created that can help an advertiser examine ROI.
Types
An ad server can run locally or remotely.
Local AdServers
Local ad servers are generally run directly by an affiliate marketing publisher, who is the advertiser at the same time. The advantage of a local ad server is that the publisher has full control over the ad campaigns created.
Remote AdServers
Remote ad servers are used when you want to show your ads with publishers on multiple websites. Campaigns are managed through a central source so that advertisers and publishers can track the delivery of their ads online, but have no ad server management overhead.
General characteristics
- Media loading and viewing with advanced technology.
- Supports all formats used for advertising media such as video, flash or gif.
- Determination of the execution time and automatic expiration of an advertising campaign.
- Targeting of ads for different users or content.
- Results-based campaign optimization.
- Reports of impressions, clicks, post-click tracking, post-impression activity, and engagement metrics.
