Two-way-marketing concept
What is two-way-marketing?
Two-way-marketing is a branch of marketing that breaks with traditional rules. Communications are not made in a unidirectional way, with a sender who does not receive a message, but reciprocal communication between both parties is encouraged. In other words, the brand informs, but also listens, because consumers also have something to say.
It is something that totally fits with the guidelines of attraction marketing. Nowadays, what the audience values is the natural and non-invasive approach, the opportunity to connect with the brand based on its values and its treatment, and that is something that is considerably enhanced by following a marketing in two directions.
It could be said that it is the passage from monologue to dialogue within the commercial sphere. Companies make strategies with which they send a message, but also in which they listen and respond to what is proposed to them in order to arrive at an ideal model for the audience they are targeting.
Many companies are adopting the Two-way-marketing model, since it is something that allows both products and services to progress thanks to interaction with the public. At the same time, given the naturalness with which social networks have settled both domestically and professionally, and how they allow interaction between both parties, it is something that has become absolutely common.
What is Two-way-marketing for
Two-way-marketing serves to facilitate communication between company and consumer, and vice versa. This type of marketing gives total importance to facilities when determining a dialogue between both parties, which allows to know much better the real needs of the audience and, therefore, better define products and services to fit correctly with the target audience.
In the same way, consumers always have in consideration that their opinions are heeded, and what is more, that they are taken into account. It is not something that only helps to improve products, it also builds a better brand image and gives you extra visibility.
Two-way-marketing examples
To give Two-way-marketing Examples, we just have to tell you to look at the NeoAttack's profile on Twitter. The account in this social network of our digital marketing agency launches content to the audience that may interest them, but also responds and listens to the requests and recommendations of consumers.
It occurs with this network, but also with any other of a social nature, since they are the ones that most promote this type of communication between the two parties, company and user.
More information about Two-way-marketing
If you are looking for more information about Two-way-marketing, as well as other terms and concepts with which it is totally connected, we suggest you continue reading. Pay attention to the contents that we link, because they will help you to expand and better understand this concept, at the same time to be able to put it into practice if you prefer.
