Bartering concept
What is the Bartering?
By definition, the Bartering is a commercial operation that completely or partially replaces the payment in cash for an exchange, whether of goods, services or advertising considerations. That is, of promotions to be carried out by both parties to obtain mutual benefit.
A system that is especially part of television networks, but that has found in the network of networks an ideal place to develop on a larger scale and with an accessibility that makes it suitable for a larger sector of the public. On the internet, it is possible to find websites that are responsible for acting as a meeting point for different companies through the publication of advertisements in which services or products are requested in exchange for their own provision.
Without going any further, one of the most common mechanics in this aspect within any online portal dedicated to data is the creation of a promotional section. A corner controlled by the brand that is being promoted, in charge of managing and preparing the content tailored to it to gain visibility within the public of the web in question.
It is something more common than is often thought and it has not taken too long to make the natural leap from TV to the digital environment, especially with the great push that the Internet has provided at a general level. Here, it is called e-bartering and, although it does not stop having the same operating system, it has greater flexibility thanks to the different formats that are made possible on the network.
What is Bartering for
Since its nature is that of a barter In the most literal sense of the word, the purpose of Bartering is to achieve mutual benefit between the parties that reach an agreement. One of those involved offers a service or product and the other responds in the same way by offering something that only he or she can give.
An exchange between two parties that involves sponsored sections or different formats that we can see on the Internet, on television or even listen to radio stations.
Bartering usage examples
Television is where we can see the greatest number of examples of bartering with just a glance. Here, we are going to leave one that ideally represents this approach in the television environment: Bartering in El Estirón de Nova.
A section totally focused on giving promotion to a product, which is assigned to a brand and which, in exchange, requests the supply of a service or also a product.
More information about Bartering
Given its age, there is a lot of information about bartering both inside and outside the networks. So that you can learn much more about it, already with these bases mastered, we are going to give you several links with which to expand more details about it and the formats that usually accompany it. We hope you find them useful.
