Backlink

Contents

A backlink It is an inbound link that comes from external sources to the web portal in which they appear. That is, it is a external backup link.

Before the creation of search engines, backlinks they represented the main source of navigation links. To this day, backlinks They are one of the criteria that search engines analyze to determine the positioning in the SERPs. The number of these is interpreted as a symbol of popularity and importance of a web portal and its status in the network, Link popularity.

Value

There are several factors that determine the value of these backlinks. Those that come from authoritative websites, known as Trusted Domains, and those that link to relevant content have a lot of value. If the two sources linked by de backlink have relevant and quality content, the backlink You will get a good rating from the search engines and your rankings will improve.

A backlink It not only represents the content but also the editorial accreditation of a web portal. To identify the backlinks of a web portal you can use, for example, the Fresh Web Explorer.

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Anchor Text

Another important factor is the Anchor text of the backlinks. The anchor text is a description of the hyperlinks. Currently Google analyzes the relevance and quality of this description to determine the positioning of websites, since in the past many were created anchor texts "unnatural".

Importance for SEO

Search engines take into account the number of backlinks of a web portal to establish the popularity and importance of this web portal on the net. Google's algorithms and PageRank are based on the logic that links coming from external sites are a form of recommendation. This assumption implied that the more backlinks had a better positioned web portal would be in the SERPs. This widespread assumption led to the uncontrolled and unnatural creation of backlinks to obtain said objective. This spam used to be carried out in directories, in so-called link farms and there were even link vendors - Black Hat SEO.

Currently the quality of backlinks is a much more important factor than its quantity. Moreover, it is now even dangerous to carry out such illegal practices of link building since Google may penalize them by reducing the positioning in the SERPs or even blocking and eliminating the domain absolutely.