Karma Fanpage is a web analysis tool with which you can review the activities of social networks. This can be for your own projects or channels, or for those of your competition. Fanpage Karma is particularly useful for planning your social media marketing campaigns.
Fanpage Karma was launched in 2012 by two Berlin Online Marketing experts. Their main motivation was that it was not feasible to interpret or review Facebook fan pages or other social media channels, and thus there was no opportunity to optimize them based on data analysis. With Fanpage Karma, founders Nicolas Graf von Kanitz and Stephan Eyl overcame this disadvantage, and right now, the company is one of the world's leading providers in the field of social media marketing tools.
Whoever creates a user account with Facebook Karma can review and compare an unlimited number of fan pages and social media channels. The following functions are possible:
- Analysis of the origin of the fans.
- Analysis of the pages on which fans or followers of a social media channel are active.
- Checking the pages with ads.
- Evaluation of publications in terms of scope, likes, etc.
- Tagging of Facebook posts for further content analysis.
- Comparison of various social media accounts.
- Competitor analysis.
- Data export.
Importance for marketing
The role of social media in marketing is increasingly important. If online stores or companies want to be active on social media, it is essential, on the one hand, that all social media activities are part of a general strategy and, on the other, that these activities can be analyzed. With Facebook Karma, marketing managers have a tool they can use to plan and review activities, also with the help of KPIs. The tool is also ideal for reviewing the competition or benchmark comparisons and goes far beyond the statistics offered by Facebook. Another advantage is that Fanpage Karma can also be used for other Social Media channels, not just for Facebook.