What is a CMO?

CMO is the acronym for Chief Marketing Officer, in Spanish Marketing director, that is, the person who is responsible for planning and developing online and offline commercial promotion strategies, sales and promotions, focused on the business's target audience.

Generally, this position is assigned functions such as the campaign design, budget management and the administration of monitoring and control tools, among other.

But his work goes much further. It is a combination of tactical and strategic tasks, whose focus is a product or service that meets the needs of customers and builds loyalty.

What is a CMO for

It serves to differentiate our products and services from the competition and increase sales, through the following functions:

These functions require skills in sales, effective internal communication, management of analytical tools, ability to lead innovation processes and resource management.

CMO capabilities are essential in the customer's moments of truth, such as the decision and purchase, the use of the product or service and the moment of sharing the experience, since together with the customer service, they affect the fame of the brand.

Finally, a CMO in the organization or in a project, serves to lead the planning and execution of marketing and commercial promotion initiatives, adapted to market changes that require constant innovation.

CMO Examples

Depending on the size of the business and the scope of a project, an entrepreneur or entrepreneur may make the decision to hire a CMO on their own, or through a Digital Marketing Agency.

When you hire NeoAttack services, you have the best work team at your disposal, including professionals with extensive experience such as CMOs.

Therefore, you save time and resources that you can invest in a Marketing Strategy tailored to your business and the needs of your customers.

We are experts in Marketing 360, and our team is ready to offer you the best service in:

• SEO positioning.
• Commercial promotion in Adwords.
• Content Marketing.
• Web design.
• Graphic design.
• Social media.
• Mobile Apps.

To help you boost your business, create successful strategies and grow your brand, contact us.

More information about CMO

To expand this concept and get information to hire this service, we suggest two articles that will help you make the best decision and that you are going to enjoy: