Sketch Concept
What is a Sketch?
A Sketch is a simple drawing or a graphic composition of a schematic nature that includes the basic items of a product or any advertisement that you want to make. It is one of the most essential items marketers work with when designing advertising formats for commercial campaigns.
This concept has a multitude of meanings and apps, but at a business level it makes sense when making product presentations or outlining the first ideas with which to shape one, as well as when proposing the design of a website or any graphic element with which to approach consumers.
In general, it is usually done on paper, even though at this time they are also carried out in digital formats through media such as graphic tablets or through basic drawing programs. From the sketch, the creatives, designers and other professionals work to shape the final concept that will be used, both at the moment of starting with the manufacture and with the elaboration of posters.
Sketches are one of the most primitive and at the same time most widely used graphic materials. From logos to the most innovative products, they have started from a drawing made with simple lines.
What is a sketch for?
A Sketch is used to make a preliminary design of an element of any type. On a commercial level, it is the basis with which the creative concept is embodied, which allows other professionals to start working to develop products, to evaluate other design proposals or to shape other items that come from it.
For professionals, the sketch is the basis with which they work. Its usefulness is maximum, since it presents the first sketch from which prototypes are developed with which to find the final and most optimal formula. At the design level, fundamentally within marketing, it is the first concept that allows creatives to design signs, commercial promotion and more proposals. It serves to have a base to work with and, if it is well outlined, to have an almost perfect model with which to produce the best feasible result.
Sketch Examples
As Sketch Examples we can find hundreds. The products do not appear out of nowhere, they are born from a preliminary drawing made, at the same time, in a tremendously simple way and with a series of rather scarce lines.
Next, we leave a publication in which several quite representative cases of this concept are gathered: 40 examples of wireframe sketches and mockups.
More information about the Sketch
In case you want to get more information about the Sketch, we can offer it to you through the following contents. Take a look below to expand on everything explained here, and at the same time learn about other fields that are closely linked to it.
