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Mobile Commerce

The trade cell phone o M-Commerce, is part of electronic commerce that is carried out exclusively through mobile devices such as smartphones or tablets. At the same time as the purchase and sale of goods and services, this dynamic of Internet commerce also includes payment through a mobile device and tablet (cell phone payment). At the same time, M-Commerce also transfers ownership and use rights and initiates business transactions.


Since the Internet has made enormous progress in e-commerce in recent decades and that web-based commerce in some EU countries already accounts for almost a third of total commerce, mobile phone commerce is also experiencing enormous development due to various Causes.

More and more people are using smartphones with an Internet connection to surf the Internet and more and more online stores and service providers are creating the technical basis to facilitate purchases or reservations with smartphones and tablets. Search engine companies such as Google have also recognized the signs and are encouraging webmasters to make the most of their mobile sites and exploit the commercial promotion potential cell phone.

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For cell phone commerce to work, the device must be connected to the Internet or connected to the cell phone network. Therefore, a stable and powerful Internet connection is required, either via the cell phone network or via WLAN. GPRS, EDGE, UMTS, HSPA and LTE cell phone communication standards are sufficient for cell phone commerce.

At the same time, the infrastructure of websites or other web services has to be oriented towards cell phone use - cell phone optimization has become a integral part of search engine optimization.


The cell phone trade consists of several individual components:

  • Commercial promotion cell phone: This component of electronic commerce includes all the advertising measures used for the purchase of a product or service. This also includes SMS marketing, as well as banners and commercial text promotion, which can be carried out and controlled with programs such as Google AdWords.
  • Cell phone payment: This involves payment via mobile device or tablet, which is used for both stationary and mobile online purchases.
  • Reservations and reservations: In this circumstance, the cell phone or mobile device is used to book an event or service. It is also used for authentication, eg for electronic airline tickets.
  • Mobile banking: Bank transactions are authorized and processed by cell phone through mTan.
  • SMS payment services: Payments can be made or subscriptions can be booked via SMS.
  • Mobile Apps: This allows customers to pay for and use services. At the same time, apps are also used to initiate purchases.

R Marketing Digital