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A complete web portal consists of many HTML documents, with a single document called Web page. The home page is the starting point and thus an example of a web page. The content of a web portal is contained in the source code and stored on a web server, including files, graphics, and scripts.

How it is created

Web pages are generally created with the HTML markup language. A uniform design can be created and applied to various web pages using CSS (Cascading Style Sheet).


A web page can be designed in any way, there are no regulations that must be observed. However, it is advisable to adhere to certain standards that are expected by users, such as placing the navigation bar on the bottom or right edge, which can cause confusion for some users, as they are used to navigating on the left edge. These unconventional designs can quickly annoy users and they will leave the site. An operator has the objective of keeping users or even potential customers the longer viable time on your site. On the one hand, you want to market and convince, on the other hand, the time spent is a variable that search engines include in the ranking. Whether a user remains on a web page depends not only on the content, but also on the design.


Web pages can be accessed through one or more URLs. A web page does not necessarily have to be linked. It may be online but it cannot be found by crawlers. Only those who directly enter the URL will find the web page. At the same time, it can be stored locally, that is, not online. Care must be taken that websites do not contain orphan pages.

Static web page

Static web pages are sent in response to a customer request and they will be displayed as they were originally designed. If the corresponding HTML standards are met, they can be viewed regardless of browser and operating system. Creating them is easy, the design of the page is fast and the security is high.

Dynamic Web Page

Regarding dynamic web pages, there are client-side and server-generated documents. The first is executed by the client's browser and the connection to the server does not have to be maintained afterwards. The user can interact with the page because it responds to user input. However, the page is static from the server's perspective. Some examples are Java applets or JavaScript calculators.

The documents generated on the server side are interpreted by the web server and are responsible for the output. This is a great utility: users don't have to worry about anything else. However, if the programmer does not pay attention to safety, there is a very high risk of hacker attacks. Another disadvantage is that the server can become overloaded if too many clients use the service since the resources are not sufficient. Examples are many including guestbook, forums, web stores with post directories, there are many alternatives. It can be programmed with PHP, Perl, CGI or ASP.

Relevance for SEO

Each page has to be optimized for itself, because each page is seen by search engines, unless a canonical tag is set or is not linked. With OnPage Optimization the page will be elevated in the ranking. This not only depends on the content, but also on the error-free code, the long length of the stay, the short response time and much more. For example, Flat Designs can be used to make the most of loading time. This reduces the loading time, which has a great influence on the user experience.