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DuckDuckGo is the name of a search engine that is distinguished by not collecting user data or storing IP addresses such as Ixquick and qwant. This makes DuckDuckGo drastically different from search engine providers like Google or Bing. At the same time, websites that contain a lot of commercial promotion are filtered out of the search results.

History and background

When Gabriel Weinberg (USA) launched the DuckDuckGo search engine in 2011, he already had several years of experience on the web. He had developed an online store for his mother's professional tailoring service and later profitably sold it for more than $ 5 million. In his thesis he addressed the issue of spam. Therefore, the course was established to provide a new search engine with less commercial promotion. Another goal of DuckDuckGo is to provide most relevant search results that are not used only for the purpose of creating a better positioning for other websites, according to the providers of this search engine.

Just a few months after the search engine started, Weinberg received a lot of support from investors. This was due to an announcement broadcast by Weinberg in San Francisco. Since it was directly against Google's data collection practices, I was sure it was going to get noticed.[1].

At the same time as investors, DuckDuckGo will be able to manage and publish keyword-based text trade promotion for advertisers via Bing Ads.

The search engine results are generated by the work of your own crawler and the incorporation of the results of other search engines. DuckDuckGo uses interfaces for Yahoo, Wolfram Alpha, and Wikipedia as the source. Right now, DuckDuckGo responds to 4.5 million searches per day[2].

DuckDuckGo received renewed popularity in 2013, when revelations by whistleblower Edward Snowden showed how many Internet users are being spied on.


DuckDuckGo is enabled as a plug-in for many browsers and as an application for all major mobile operating systems.


DuckDuckGo includes the following special features:

  • Zero click box: Important information about search results is displayed here in the same way as Google OneBox or Knowledge Graph, without the user having to click again.
  • No personal data is stored.
  • An anonymous search on the Tor network.

Benefits for SEO and Marketing

At this time there is no adequate data regarding SEO for DuckDuckGo. If search engine popularity is to increase, many SEOs will specialize in web optimization for this search.

Regardless, if you need to expand your business promotion opportunities on search networks, you can advertise on DuckDuckGo. An advantage could be that the search engine is highly trusted by users and thus the previously published text-based business promotion will receive more trust than, for example, Google AdWords. Regardless, it will be more likely to be a niche in the marketing mix, given that DuckDuckGo is (still) far behind Google and other search engines in traffic volume.

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