SimilarWeb concept
What is SimilarWeb?
SimilarWeb is a platform that is responsible for reviewing different websites belonging to competing companies through data collection. These are processed and transformed by this tool. From the web portal, the user can register with their Google or LinkedIn account and choose the free or paid version.
Among the functions included in SimilarWeb are the rglobal ankings, the percentage of visits to the web portal to be reviewed, the source of traffic, the percentage of page views, average time on the web and geolocated web traffic. It also allows the search for the keywords most used by the competition and reveals the marketing strategies used for organic positioning.
In the field of digital marketing strategies, the SimilarWeb platform is very useful for compare a brand with the competition. Generally, the traffic data and visits of a company's site are displayed through Google Analytics, but by not accessing such data, SimilarWeb is used to make comparisons.
From this dynamic, with SimilarWeb you can implement the best SEO strategies to boost the organic positioning of a company. This procedure requires reviewing each data and previous approach.
What is SimilarWeb for
It serves to know what is the position of our web portal, if it is far below or far above our competition.
It also allows you to download the data report in PDF to print or store them on any device, as well as to establish what the user's interests are and which websites they visit most frequently.
SimilarWeb Examples
To get a clear idea of how SimilarWeb works, we suggest reading the following post.
There are also other tools similar to SimilarWeb, such as SimilarSites. This platform contains functions such as global organic positioning, average visits and bounces. There is also Alexa, which analyzes the world position of a web portal and what is the rise it had in an average of three months.
More information about SimilarWeb
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