PPL concept
What is the PPL?
The PPL, Pay Per Lead, is a definition that is used within online commercial promotion and refers to the billing system through which an advertiser has to pay for each visit converted into a potential customer. That is, it is the price to pay for each user who becomes a lead through the link provided or the advertising banner used.
A monetization system that is located within the CPM or even the CPC, but that takes on special importance due to the requirement it poses. The advertiser does not have to pay for a view, for a click or for any other type of interaction, they will only give the money if the visits obtained become potential customers, which is known at this time as leads.
An alternative that, at the same time, is interesting for companies because it gives a greater return on the budget allocated to commercial promotion. It forces more effective strategies to be put into practice and that the destination platform knows how to orient the commercial promotion it hosts well, since, if the visits do not translate into leads, it will not be able to charge for the advertisement in question.
Complicated for target platforms and simply attractive to advertisers, PPL is a system that is used considerably less than CPM, but offers a high return value to companies that use it. Hence, it is so appealing for any brand wanting to improve its presence on the web.
What is the PPL for
The PPL serves to reduce spending on trade promotion or, rather, to ensure that the investment made offers more than tangible benefits. By determining a payment system that only requires money in case the visits are translated into leads, it allows the brand to be promoted to have much more possibilities of generating customers and, fundamentally, that the money paid translates exactly into an increase in audience interested in what is offered.
As a payment initiative in advertising, it is more than attractive and interesting for brands. Their presence increases, since they appear in ads, and at the same time they only pay for what guarantees a conversion.
Examples of PPL
Let's imagine that, in NeoAttack, we launched an advertising campaign in order to make users contract our services of app design. Several banners are placed on different websites, but they are only paid in the event that the impressions are translated into clicks, and these in turn become messages to us in order to know our rates and raise budgets.
This would generate a lead and, therefore, the page that hosts the ad in question would be paid for it. From this dynamic, we have for this case an example of PPL.
More information about the PPL
If you are looking to learn more about the PPL, we can offer you more information with the following contents:
