What is a heatmap?

Graphic report that allows to know in which parts of a web page the attention of the users who visit it is most focused, by means of a color code that visually highlights those areas where the visitor interacts the most, either by clicking, passing the mouse pointer or browsing more frequently. The objective of a heatmap is to extract useful information on the behavior of web surfers, how to examine which items have the greatest visibility or identify the best sites to insert commercial promotion.