MCC concept
What is the MCC?
MCC is a type of Google AdWords account. It is used to give a name to those profiles that access the platform as administrators; that is, allowing professional users to manage and view multiple advertising accounts with just one login. Something designed to streamline administration within this platform and make things easier for specialists who work with commercial promotion in the Google search engine.
In fact, it is something that should be defined more as a tool, since it requires that there be a previously created account on this advertising platform. Then, this other profile can be created, or an existing one can be transformed so that it has that degree of privileges and freedom of action.
From My Client Center, the MCC is the answer thought for the experts in SEM positioning that must manage the commercial promotion and announcements of several clients, as its name indicates. It is a kind of door with which to have access to different places from the same place, so it makes special sense for agencies or professionals.
With it, you can get reports, manage campaigns and do all that you would do with an individual account, but with the addition of being able to switch between several to keep better control and without having to constantly leave and access Google AdWords.
What is the MCC for
The MCC serves so that marketing agencies, commercial promotion agencies or even professionals specialized in SEM have an easy access and control method when managing the campaigns of different clients. It is an approach that speeds up and makes the use of the Google Adwords platform much more comfortable, since at the same time it does not differ in appearance or functions, with the nuance of being able to move between different profiles.
It helps advertisers to have complete control of their accounts and have quick access to any metrics on the performance of the ads, even if you want to edit or regroup them in a different way. It speeds up processes considerably and allows better interaction.
Examples of MCC
To give examples of MCC, we can think of our marketing agency, NeoAttack. Let's imagine that we have 4 different clients at the moment, with campaigns started in AdWords: a plumber, an electrician, a shopkeeper and a baker. In order to better track all the ads of each one, we would need a profile with universal access, which would allow quick administration of each one. We would need to have an MCC type account.
More information about the MCC
If you want to read and learn more about MCC and Google AdWords, we are going to help you. Below you have several links to content that expand on these explanations and provide more details. If you take a look at them you will be able to get more information about it and even know how to handle this tool provided by Google.
