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Abandoned carts

What are abandoned carts?

Those purchases started in an ecommerce that are not completed to finish and therefore are not considered valid transactions. The cart abandonment rate is one of the key indicators in an online store, because it means a loss of customers at the last minute. Among the reasons for this purchase interruption are a bad user experience, a lack of real purchase intention on the part of the user, or unexpected costs at the last minute.

Other denominations:
cart abandonment