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Broken Links Concept

Broken links

What is a broken link?

Broken Links, or broken links, are those links that are within a web and that do not work. This uselessness may be due to the fact that the page to which they lead no longer exists or because the address marked at the time of linking is incorrectly entered. In general, clicking on them is synonymous with running into one of the most recognized HTTP addresses, 404.

Messages such as "the web page you have indicated is not available" or "web address not found", are those that usually appear on the screen when you click or click on one of these useless links. Their presence is something that negatively affects both the user and the web page where they are. The former because it hinders their user experience and prevents them from entering the information they want to know or the section to visit; to the second, because its mere presence is reason enough for Google to penalize SEO.

For the webmaster or the owner of any web page, detecting and eradicating them is a task of the utmost importance. The fact that they are present for a long time on a page is something that has a doubly negative impact and that, in the long run, can seriously damage both the image and the performance of a site. Hence, its detection and deletion are two important points when it comes to performing web maintenance tasks.

What are broken links for?

Broken links are of no use whatsoever. The message that appears with them is useful, since it indicates to the reader that the place to which they want to enter is not reachable due to some error, even when always remarking that it is not an obstacle to connection to the network, but something foreign.

Without an exact purpose, one of its most serious consequences is the deterioration of SEO that we have previously talked about. When Google detects them, it understands that there is an obstacle and that the quality of a website may not be up to the users, triggering a decrease in the positioning.

Examples of broken links

Any web page that is slightly neglected can harbor a lot of broken links inside if you don't run a scan every so often. To illustrate this type of links, we are going to refer to the chapter NeoAttack projects. If we change its URL to the next one: https://neoattack.com/proyectos///////1/, we are creating a broken link, since it refers to a non-existent page (as a result of entering the URL wrong) .

In this case, the message that appears is a warning that the page does not exist, at the same time as the invitation to access other content that may be of interest. Portals often have personalized messages when displaying the 404 error.

 More information about expired domain

If you need to know more about broken links, here are two publications with interesting information and tips on the matter.