ASO concept
What is the ASO?
ASO, acronym for App Store Optimization, is a quite disruptive concept that refers to all those processes that are carried out to make the most of a cell phone app in order to get it to be placed in best positions within app stores like Google Play Store or App Store. It is used to gain visibility when entering search terms in these catalogs.
In general terms, it may seem something equivalent to SEO, even when it has certain differences that make it clear that they are very different concepts. First of all, within SEO there is a search engine that predominates over the rest, Google, so all the strategies revolve around improving the positioning in your SERPs. Meanwhile, in the ASO there is no store that is the main one, so the rules have to be somewhat more versatile and flexible.
At the same time, the principles behind this positioning in stores are different from those of search engines. In the latter, the strategies to follow have common sense overtones, even though they always start from the quality of the content and a pattern in which the keywords are especially relevant. In app stores, things work differently, being governed by different indicators that determine the good or bad position of an app and that also indicate whether it has the potential to improve or not.
It is, without a doubt, the main task to overcome for any company that has an application that wants to give a boost in downloads.
What is the ASO for
ASO serves to improve the download rate of an application and, therefore, to make it have more visibility, at the same time to provide more presence in addition to the company after its development.
Its purpose and mission is something that is only within the field of app stores, but its importance is increasing. Currently, everyone has smartphones and everyone is prone to download apps, so firms constantly fight to always appear among the first results when searching an application store. It is the best way to increase downloads and the reach of a program for smartphones or tablets.
ASO Positioning Examples
At NeoAttack we offer services of applications development, and this development also includes the mentality of obtaining that good position in digital stores. Initiatives such as good usability and good propagation by different means to increase downloads are some of the factors that are taken into account when influencing the ASO of an application, so they would be items to reinforce within a marketing campaign that had the purpose of improving the presence of a business in the cell phone field through its application.
More information about the ASO
In case you want to learn more about the ASO and those items that are part of its ecosystem, we suggest you take a look at the following links.
