Breadcrumbs concept
What are Breadcrumbs?
The Breadcrumbs, an English term that translates as breadcrumbs, are all those tools and mechanisms that tell users where they are on a web page. The trace that determines the exact location within the structure of the web, indicating each of the branches followed until reaching the current location.
This concept, tremendously linked to usability, user experience and hierarchy in the design of web pages, is something that has gained special importance in recent years. With the amount of advances made in web programming and innovation in designs, sites have been gaining in complexity as they have grown, making it necessary to determine a system with which to help users not to get lost inside.
Its structure is usually of the following type, always appearing somewhere on the page to indicate the current position: Portada> Page1> Page2> Page 3>…> Current page.
An approach that is part of good practices in web design and that is already fundamental for any page worth its salt. Search engines like Google reward, at the same time, its use considering that, indeed, it is something that helps users to have a better experience when browsing.
Good for the web and for users, the use of breadcrumbs is essential for any brand that wants to improve its quality and status on the internet.
What are Breadcrumbs for?
Breadcrumbs are used to establish the trace that has been followed within a web page and, thus, the user always knows how they have arrived and where they are, so as not to get lost in a tidal wave of content and links. For the average consumer, it is something that helps to navigate smoothly and improves their user experience.
For brands, it is something that demonstrates their quality and good work on the web, at the same time helping in positioning. Using breadcrumbs is something that generates a positive impact for Google, for which it has a double utility as it is an element that helps improve the SEO positioning of the domain where it is used.
Breadcrumbs examples
To give examples of Breadcrumbs we are going to put a case with the website of NeoAttack, our digital marketing agency. If we enter, from the cover, to the article "How to manage the Social Networks of your company?”, The path followed would be, as these digital breadcrumbs would dictate, the following:
Home> Blog> How to manage your company's Social Networks
This simple structure serves so that the user knows that he is inside the blog chapter and that he has come from the cover, always helping him to properly locate his location on the web.
More information about Breadcrumbs
In case you have more interest and want to know more about Breadcrumbs, take a look at the articles we link below.
