Middle tail Keyword Concept
What is a middle tail keyword?
A middle tail keyword is a type of keyword that is used to classify them based on their length and the specificity of their message. This field includes all those words or phrases that are halfway between the general and the specific and, therefore, are close to a spectrum of the audience of considerable volume.
Is he middle step that exist between short tail or heads keywords and long tail keywords. They are characterized by specifying a little more in terms of the first, but not being as specific as the third, which gives them a certain weight even in fairly wide time frames.
It is convenient to pay attention to this definition, since it is one of the keys to SEO positioning. Good keyword management, added to knowledge of the degree of competition and their relevance, is what allows building SEO strategies that are simply effective to boost visibility and visitor traffic on any website, and this type of keywords it is very interesting.
In general, its extension usually moves between two and three words, since if they are longer they become long tail and, if they are shorter, they become short tail. The keyword middle tail is the one that people use when they search for a device with their brand, for example.
What is a middle tail keyword for?
From a positioning and marketing point of view, the keyword middle tail is used to approach a terrain with a high number of searches, and therefore more competitive, but also to approach a more specific space and obtain the attention of users who begin to further refine their searches when satisfying a need.
We could say that it is the type of keyword that would work well with a tempered lead, who already knows the need you have and knows who can meet it, but continues to collect more information to refine your search. It is, therefore, a valid tool to position and gain visibility.
Middle tail Keyword Examples
There are as many middle tail keyword examples as we can imagine. To illustrate the concept, let's think about the case of NeoAttack, our digital marketing agency. An example of a viable positioning strategy for us would be to create content that revolves around keywords such as "marketing agency", "digital marketing agency", "web design professionals" or even "NeoAttack SEO service".
All these are somewhat more specific keywords and with a short extension, which responds to the concept of keyword middle tail.
More information on the middle tail Keyword
In case you want more information on the middle tail Keyword and its other SEO companions, take a look at the articles we link below:
