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Thin Content

Thin Content Concept

What is thin content?

Thin content is all that content that, in the eyes of Google, is of poor quality or lacks utility for the user. The seeker, at the time of index websites, try to measure the qualitative level of each one based on its content, links and other parameters and, when it detects any with this thin content, it does not attribute any SEO due to its low usability.

One of the problems that are usually found in businesses such as blogs or online stores, being quite complicated for these for two reasons: the first, because they do not position as desired; the second, because they have the risk of suffering a high Bounce Rate as it is not attractive to the consumer.

Online portals with this type of content usually seek to boost their traffic through the online business promotion. From this dynamic, even when the pages do not position for qualitative reasons, they do manage to attract the public, even when in a more artificial and less positive way for the behavior and growth of the portal. At the same time, it means a greater expense, since SEO is something absolutely cost-free and very favorable.

Google, in turn, determines different types of thin content:

  • Duplicate or stolen content: plagiarism is one of the most penalized methods by Google.
  • Automatic or spineed content: the search engine detects it quickly since it usually has mixed words and phrases created automatically, without quality.
  • Door Pages, Doorway Pages: pages that are made to boost positioning instead of web usability.

What is thin content for?

Thin content is a type of content that only manages to get a bad positioning in the eyes of Google. Its existence does not provide any benefit to the web, since at the same time it tends to enjoy a high bounce rate due to its poor quality, at the same time as possible problems with third parties in the case of duplicate content.

Today, the best way to act with it is to improve it to offer something fresh, different, of quality and attractive to the consumer. The best use of these poor content is to focus on them to turn them into something robust and of interest.

Thin Content Examples

Let's imagine that, for a moment, we publish in NeoAttack a post in our blog section of very few words and full of meaningless phrases. This, in the eyes of the viewer, is something that would not contribute anything and that would not be of use. In the eyes of Google, it would be the perfect prototype for Thin Content.

More examples of poor content can be product descriptions in online stores. Short, without attractive structure and, sometimes, without gathering enough characteristics to be of use.

More information about Thin Content

In case you want to learn more about Thin Content, we suggest you take a few minutes to read the contents of the following links.

R Marketing Digital