Cold Lead Concept
What is a Cold Lead?
A Cold Lead is an inbound marketing concept that refers to a consumer who is in the initial stage of the buying cycle. It consists of anyone who has discovered that they have a need, but who still does not know how to satisfy it, much less the company to turn to for this. It is one that can be captured with something as simple as a registration form or a newsletter via email.
By definition, and by situation, It is the opposite pole to the Hot Lead which is also talked about in the Lead Scoring field. The latter is the one that has already made the decision, but is looking at which is the best provider. The cold differs from this for an obvious reason, you still do not know what service or product you need, you only know that you have a need.
Is a interesting figure for strategies that have long buying cycles, since in these cases it is better to capture cold leads than hot ones due to the ability to convince them from the first moment of the benefits of a service or product of a specific brand. Attracting the consumer at such an early stage in the cycle is the key to converting into a customer.
A more malleable user as a consumer, but who must also be cared for so that they continue to maintain interest in the brand. Cold leads can be a good basis for business growth, since they are more likely to become loyal customers of the brand.
What is a Cold Lead for?
ORn Cold Lead is used to turn a totally unknown consumer into a totally loyal and committed client with a firm. Even when obtaining this is a complicated procedure, the result can be much more beneficial for a company than attracting a lead customer, due to the ability to influence from the beginning of the purchase cycle.
Today, this figure is especially interesting in the field of marketing, since it can be the ideal one to approach new market niches or an audience that is basically different from the target you have. This type of potential customer has become very interesting for companies.
Cold Lead Examples
To give Cold Lead Examples, let's imagine a company that has not yet made the leap into the digital sector. Before even considering the need to open a web page, it is feasible that you receive an email or see a banner with a promotion from NeoAttack, our digital marketing agency, talking about our web design service.
You don't know your exact need, until you see our company name. From there, your decision can evolve as a result of contacting us, making the purchase cycle progress favorably to obtain your conversion as our client.
More information about Cold Lead
For more information on Cold Lead, take a look at the following articles that we link:
