Content Mapping Concept
What is Content Mapping or Content Map?
Content Mapping, better known in Spain as Contents Map, is the graphic representation that is made of a series of specific content to be created for the different buyers and all the phases of their buying cycles. A visual representation that requires knowledge of the Buyer's Journey for its correct design and that is carried out to provide each consumer with what they want based on their position within their life cycle as a customer.
Given its importance, conducting a preliminary study before its completion is extremely important. To be able to make a good content map, you first need to know well the audience you want to attract and engage, at the same time knowing how to classify it. In addition, it is essential to know where they are in the purchase or life cycle. For example, if they are first-time customers or have been using the brand for a long time.
It can be prepared thinking about the sector that interests clients, as well as their job position or more specific hobbies. These types of factors count, and a lot, when we start we are going to do it with Content Mapping.
Being very clear about which consumers are available and the purchase phase they are in, making the mapping becomes a simple task. They just have to jump right into forging something that combines both aspects and takes advantage of them to hit the current need for target to which you are trying to reach.
What is Content Mapping for?
The objective of Content Mapping is to act as a prelude to a campaign with which to increase the number of potential customers, or leads. It serves to forge the appropriate strategy with which to attract them and make them, little by little, become final customers by making a purchase or a contract.
Since, as we have already indicated, it has a close relationship with the buyer's journey, it can serve to adequately accompany the consumer in each of the phases of their purchase procedure and, from this dynamic, guarantee their total satisfaction.
Content Mapping Examples
Since a business can have a wide range of different customers, there are numerous content mapping or content mapping examples that may be of interest. There are those that can be directed to access specific pages of a web page, such as see here; as well as others that may be focused on reinforcing the sale of a product or service. There are many alternatives that depend on both the type of business and its target audience.
More information about Content Mapping
In case you want to know more about this system so widely used in the online field, we provide below several links to different articles with more information and details about content mapping. They can be of great advantage to learn more about it.
