What is sampling?

Marketing practice consisting of the distribution of free samples of a product or trial periods of a service to attract new customers. It is usually used in launches to promote the familiarization of potential consumers with the post and obtains a high response rate generating expectation. Its use is very frequent in consumer products and now also in the technology and leisure industries, which enable websites from where previews or downloadable demos of future releases are offered, as it arises with the trailers and sneak peeks of movies and series or exclusive advances in comics and literature.