CPV concept
What is CPV?
CPV stands for Cost Per View or Cost Per Viewing. It is a payment model used in the field of internet commercial promotion to determine rates based on the number of times consumers see content, or rather, the advertising format used by the brand in question.
This approach is similar to the cost per impression, only this time advertisers only pay for the number of times users watch the advertising videos with which they try to show their products or services. What sets it apart from other rate types is that the only valid context here is video.
It is used on platforms dedicated to this type of content, such as YouTube or other similar ones. Even when the idea is based on the vision, both the advertiser and the advertiser must specify in advance what the minimum duration that the viewer must be watching the content to be considered valid and quantifiable for payment.
Another system with which companies can establish how much to pay for their advertising content on the internet. Since the video format is becoming more and more consumer in the digital sector, it is a more than necessary concept.
What is CPV for
The CPV is used to determine a payment criterion according to the scope that can or is desired to be achieved. For companies, while serving to determine the most appropriate rates for the visibility that is achieved, it is also the best way to ensure that viewers get the message of their videos.
By indicating a minimum viewing duration to determine the payment, those who show said content are forced to propose strategies with which to guarantee that the consumer spends that indicated time. It also forces to improve the quality of the piece in question, so something is achieved that generates benefits for all parties involved.
CPV Examples
Even if it may not seem like it, there are several examples of CPV that can be contemplated when trying to create banner ads in the form of videos. Companies must know how to manage both quantities and other factors to ensure maximum effectiveness with their campaigns.
To this end, we can think of the case of NeoAttack, our marketing agency. If we wanted to run a video campaign through Adwords, we could, for example, determine a price of 5 cents per viewing by setting at least 1 minute per playback. Otherwise, it could go up to 10 but setting 3 minutes. There are many factors to experiment with.
