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In most cases, Google uses the Goal Title of a web portal as the main title in the search results (SERPs). For this reason, it is very important to select well which Meta Title to use.

First, Google evaluates the keywords of the title to position the web portal in the SERPs and, secondly, a good title attracts users and helps increase the number of visits. Meta Title optimization is considered one of the most fruitful strategies since the positioning can improve considerably.

What does a Meta Title contain?

From an SEO point of view, the following items are part of a good title:

  • Keywords
  • The relevance of the web portal for the user
  • The added value of content
  • Be attractive to increase visits and, thus, CTR

Technical restrictions of the Meta Title

Maximum length

For a long time, the “70 character max.” Rule has been in place. After several updates from Google, this rule has changed. Numerous studies have shown that a fixed number of characters is no longer decisive if the title does not appear in full. For this reason now Google considers the pixels of the characters and defines a maximum of pixels. If the maximum pixels are exceeded, the title will appear cut off and with the symbols “…” at the end.

600x400-MetaTitulo-en-01.png

Overwrite the ...

Google does not only use the title, it can also change it with different information if the result is expected to improve. If a title includes "Click here", Google will change it to different items from the web portal that correspond to the user's search words. This is due to the "otisredding" update.

… With parts of the URL

Google updates "tomwaits" and "TopOfTheRock" can not only shorten the title, but can also replace it in its entirety by other parts of the web portal if the title is too long. More changes are expected in the future.

… With DMOZ data

If the web portal is registered in the directory “DMOZ” - Open Directory Project, it is possible that Google will replace the title with data from the DMOZ. This can be avoided by using Meta Tags, meta tags. Therefore, Google is ordered not to use that directory as a source.
With the following code you can prevent search engines from displaying data from the —-

DMOZ in the SERPs:


If this command is directed only to Google, the following code can be used:

If, at the same time, you do not want Googlebot to follow the links, the data of the "Robots" of the meta tags can be combined as follows:

Update changes

Always make sure that all the data visible in the search results (SERPs) are also displayed by Google: the changes carried out by the webmaster will not be displayed immediately. It can take anywhere from a few days to even weeks for trackers to find and evaluate the new data.