Skip to main content


The traffic on the Internet refers to the flow of data in networks. It can be more accurately described as accesses to websites by visitors. In this context, reference is also made to page impressions and visits.


Visits to a web portal are measurable and distinguishable into unique visits and visits. Visitors can visit a page more than once. They are identified as unique (unique user) with their IP adress. The number of visitors to a web portal is a good indicator to establish if your own page is interesting for Internet users. Appropriate measures must be taken depending on the increase or decrease in the number of visitors. During a visit, the user requests several subpages, which count as page impressions.

For increase traffic, marketing campaigns can specifically target Linkeratis, which can reach a large number of potential visitors, such as popular bloggers, journalists, or viral opinion leaders.

Page impressions

Page Impressions (PI) are usually reviewed as a measure of the popularity of a website. The recovery of a whole page is measured, with the exception of graphics and frames. Based on the IP, the operator of a web portal can choose where the commercial promotion placement will be most effective on your website. While the visits represent the number of visitors, the IP provides information on the subpages of the web portal that are they sue more frequently. Webmasters can then differentiate between interesting and uninteresting pages on their web portal. This is relevant information for effective SEO and business promotion.

For example, a website has 6 daily visits, with a total of 80 page views. Each visitor would have visited 13.3 pages on average.

Page impressions are usually also called page views or page views.

Traffic analysis

The Google Analytics tool is normally used to review the traffic of a web portal or domain. Provides the webmaster with complete data on sales, conversions, content, and business promotion. Google monitors and collects page views and impressions through this tool. The traffic of a web portal is a factor of positioning in the search results of search engines, such as Google, Yahoo! and Bing!

Another example of analyzing user behavior on the web and across the range of websites is AGOF.

Relevance for online marketing

The data on the visits and the impressions of the pages are important for the decision making regarding the selection and placement of the commercial promotion in banners. For the advertiser, it is essential in this context to establish the reach that his campaign can reach. Publishers can ask for more compensation for ad placement when higher are the visits and impressions. Google AdWords or other affiliate systems, such as, TradeDouble, amazonPartnerNet, etc., are used as online business promotion systems.

These affiliate networks serve as a marketplace for advertising campaigns and as trustees for remuneration. They also provide the technical infrastructure. Publishers are website operators who want advertisements to place in their free spaces. Advertisers, in turn, are companies that want suitable advertising partners for their campaigns.