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Brand advocate

What is a brand advocate or brand ambassador?

Literally, brand advocate, the term is used to designate a person who enthusiastically positions himself in favor of a product, generating positive and / or complimentary comments and messages that reach other potential consumers. His degree of admiration for the company is such that it entails his extreme defense and even the assumption of his values as his own. Brand advocates are generally clients, but it is also common to find them among workers. The best known example of brand advocates are fans of the Apple brand.

Other denominations:
Brand advocate, brand fan