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Google penguin

Google Penguin concept

What is Google Penguin?

Google Penguin is a Google search engine algorithm update that was launched to end spam in networks. Its launch, unlike what happened with previous reviews, was carried out globally in April 2012 and its impact was quite significant, affecting a large number of searches that were carried out and have been carried out since then.

His work fundamentally revolves around the aspect that surrounds a web, instead of in its guts. It was as a result of its implantation when the links from websites with a high DA (Domain Authority) took on special importance, since it rewards portals that are linked from pages with quality. In turn, it punishes all those websites that have unnatural links, whether they are bought or overcrowded on portals with a low rank in the search engine.

For Google, that a website is linked from many different places is synonymous with quality and interest for the user. Despite everything, this dynamic of rewarding in positioning led to strategies based on plaguing websites with links to others. Because of this, Penguin was born. Its algorithm was outlined to detect those links of little value, those that are bought or those that are part of networks of posts or directories that have no other utility beyond spam.

An important change for the search engine that managed to alleviate the abuse of websites to spam, as well as forced publishers to think of strategies with which to obtain a natural as well as effective dissemination.

What is Google Penguin for?

The goal of Google Penguin is to end spam and artificial positioning (which is achieved through the purchase of links or false dissemination). Its purpose brings with it that the reader has a series of cleaner results when doing searches, as well as finding something that is of real quality, and not that it has positioned itself based on initiatives that have little to do with the development of good contents.

Google Penguin examples

It is not feasible to throw Google Penguin examples. Being a mathematical algorithm protected by Google, as well as something that is part of a constantly evolving engine, it is difficult to be able to specify something with which to exemplify it. In spite of everything, we can highlight how the portals full of links have been disappearing since their introduction.

For the same reason, and for many others, the section on blogs of our website, NeoAttack, contains many links, but all of them aimed at our own quality content.

More information about Google Penguin

In case you want to learn more about Google Penguin, how it works, its consequences and its implications, here are two posts with more information about it. We hope you can take advantage of them.

R Marketing Digital