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Web Search Query




A web search query It is an entry from an Internet user in a search engine such as Google or Bing. In the context of a search query, individual terms or longer phrases, entered by a user, can be filtered and the results listed by algorithms. The websites that appear at the top and the criteria used depend on the relevance of each page. Meta search engines summarize the results of various search engines.

Search engine optimization

Each search engine contains millions of websites. These are assigned a more or less high weight depending on the content design. The criteria for this would be, for example, the factors of a page (such as the inclusion of keywords that are explicitly or implicitly consulted), the inclusion of items, or the size of the wide network of generic links to relevant pages. Case sensitivity is not yet a factor to pay attention to in search queries, since Google interprets all keywords in lowercase. To make semantic search even more accurate, case sensitivity could be more important to Google in the future.

objective

The goal of modern SEO is for your own website to appear for as many search requests as feasible and as high as feasible in the SERPs. This does not only refer to searches that explicitly target your website. An attempt is made to increase the relevance of your site in searches for a particular product so that your website is shown before the competition.

Search query types

Generally, there are three different types of search queries:

  • Navigation search queries.
  • Informative Query Search.
  • Transaction search queries.

conclusion

Due to the seemingly infinite number of possible search terms, it is highly relevant for SEO to carry out a thorough analysis of possible search queries. Specific optimization measures are only possible if you can examine which search terms potential visitors to your site are using. Since 2003, Google has processed more than 450 billion search queries. That is, more than 1 billion search queries per day and 20 percent of them have never been raised before.

Search trends can be established from search queries, for example Google Insights for Search or Google Trends. This can be important for search engine optimization, since search trends can be collected and incorporated into the content of the web portal.

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