I want to go out on Google first
You are already one step closer. Usually our clients are clear about the importance of digital presence today. However, understanding how to achieve recurring organic traffic to our website (and therefore more inquiries and sales), it can be somewhat more complicated.
It all starts with what's called SEO audit. Here we seek to answer some questions such as: Does our website load at the appropriate loading speed? Is the content good? Does it satisfy the user's search need?
With this clear, the planning of the improvements to be made begins. It is important to act on a cost-benefit basis, so as not to waste time on tasks that add little value and consume a lot of time.
The implementation of improvements involves tasks such as: Linkbuilding, content writing, image compression, expanding web functions, general redesign, etc. Each case is unique and requires different tasks.
Once this is done, we can begin to see improvements, in many cases, immediate. Achieving substantial and permanent traffic increases.
Organic positioning: Your keys
Keywords are search terms commonly used by search engine users. In this case, Google uses more than 210 variables to evaluate which content is best for the user in a given search. One of them is the presence of keywords in the content.
Content based on user search intent is one way to drive more organic traffic and rank for new keywords.
Another variable used by Google to determine the positioning of a website is the user experience. Day by day, all the interactions of the users that enter our website are recorded and compared with the competing websites. If our website loads slowly (due to hosting), or is heavy (uncompressed images), it may mean that the user leaves our website without any interaction. This is why we must closely monitor some metrics such as rebound, to elucidate the origin of the problem.
Does your content respond correctly to the user's search intention? If we search for "flu vaccine", what result would we expect on Google? A vaccination center or the history of vaccines for the disease? This type of analysis must be done for all our content. With this in mind, we will be able to develop content that attracts qualified traffic.
The number of domains pointing to your website is a factor that Google considers when positioning organically. This implies transmission of authority. If the domains are in the same context as your website, and in turn have authority (because they have received quality links), your website should rank better than a website with a poor link profile.
Google has a tracking "budget" for each website. This is so, since it must monitor the millions of websites on the network and therefore must ration its analytical capacity. What impact does it have on SEO ?, if our website allows you to index pages without content (such as tag pages, or category pages, or simply post that never had visits), we will be wasting the opportunity for Google to crawl the pages with content that we are interested in promoting.
A long time ago, Google took indicators on social networks to measure the reliability of a certain website. Having posts from our website that are shared by thousands of people on Facebook is a good sign for the Google search engine and it is likely that it will elevate our organic positioning for that page, or that it will position it for new keywords.
Life puts everyone in their place, and if you do SEO, it will surely put you a little higher. Never forget that the 2nd page of Google is the coward's refuge.
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Everything will depend on the sector or niche, then it will also depend on the competition that exists in each specific keyword. The reality is that when competition is low, it is possible to achieve first place in a few hours. In those sectors or keywords of high competition, the results can take several months.
We understand the need to have tangible results as soon as possible. That is why we explore every opportunity to generate traffic and queries as soon as possible.
It is possible to position any type of web. From personal and corporate websites to online stores. Based on technical adjustments and content creation, we managed to get traffic for any sector.
SEO copywriting is a way of writing that takes into account the keyword you want to position.
Using SEO tools, all the words and terms related to the keyword that occupies the topic of the post are taken into account.
They are then used strategically within the text, taking into account elements such as titles, links to other page / s, adding images with relevant tags, bold text, etc.
The Local SEO It is a set of techniques applied to increase the visibility of a web page or eCommerce in Google searches based on the geographical location of the user doing the search. Example, suppose you have a business in Buenos Aires. You will be interested in positioning yourself for the keyword «Your product» + buenos aires (or neighborhoods within said city).
It is possible to work the content of your website to achieve that specific positioning.