Merchandising concept
What is merchandising?
It is a compilation of advertising-type posts that are used for promotional purposes or as a form of business. However, it can also be spoken of as the ca set of commercial techniques designed to promote purchase at the point of sale.
Two meanings for the same term that acquire different weight in current times. Currently it is more common to speak of merchandising as a product than as a conglomerate of initiatives and strategies, so it is the meaning by which we are going to rule in this text.
Generally, and speaking at the company level, Merchandising can be composed of a practically unlimited amount of products of different types, even though they must always be linked in some way to the brand that exists behind them. It can be something that is manifested by printing a logo or in any other way.
As we said, it is something that is very present at this time, in reality, it is usual to see that this type of product is used in crossmedia or transmedia marketing strategies, in which different media are used to reinforce the message and the promotion of a product. There are many sectors in which brands are seen that use this concept to reinforce their presence.
What is merchandising for?
It serves to reinforce the visibility of a company or brand so that the consumer continues to maintain contact with it and, incidentally, increase your purchase intention. Ultimately, it is a marketing strategy designed to attract customers through gifts or tokens of interest.
Thus, its greatest utility is to attract potential customers, while also helping to build loyalty or spread the brand. It has a very interesting triangle of fronts on which it acts when thinking about benefits for companies, which is why it is used so much at this time.
Examples of Merchandising
We can analyze a good number of examples of Merchandising, since it is a fairly present strategy today. Companies use this concept a lot to promote commercially, as well as to reinforce their image at the public level. Take a look at the article that we link below to see several very specific cases: Examples of Merchandising in famous brands.
More information about Merchandising
In the event that you are looking for more information on Merchandising because the concept has captured your interest or because, basically, you want to train more on the subject, we suggest you read what we link below. In these contents there is a lot of additional material that can be very useful to expand and learn more about it.
